The International Olympic Committee (IOC) has announced that Viacom18 Media Private Limited (Viacom18) has been granted exclusive broadcast rights to the Olympic Games Paris 2024, as well as non-exclusive rights to the Winter Youth Olympic Games Gangwon 2024, in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan, and Sri Lanka.
Viacom18 will offer multi-platform coverage of the Games as well as free-to-air television coverage in the province under the terms of the contract.
IOC, President, Thomas Bach, said, “Fans across India and the Subcontinent will be able to witness the magic of the Olympic Games through this partnership with Viacom18. As a dynamic sports and media market, this is an important strategic region for Olympic broadcasting, and this new media rights agreement will help us inspire fans and young people across these countries to engage with Olympic sports and the Olympic values.”
Viacom18 Sports, CEO, Anil Jayaraj, commented, “The Olympic Movement is getting stronger in India, buoyed by tremendous medal-winning performances by Indian athletes and their inspiring stories, a growing sporting culture and an exponentially increased access to top-level content for millions of Indian sporting fans on their devices. We are delighted that we can present live Olympics content to each and every Indian through our multiple platforms, and are proud to showcase the ultimate pursuit of sporting excellence all athletes embark upon to achieve the peak of sporting glory at Paris 2024.”
The IOC collaborates with media organizations all over the world to guarantee that as many individuals as possible can experience the charm of the Olympic Games. Olympic media partnerships also generate significant revenue, ensuring the Olympic Movement’s long-term financial security. Only 10% of this total revenue is retained by the IOC, with the remainder divided up to assist the development of the Olympic Games, promote the global development of sport and the Olympic Movement, and help with the execution of the Olympic Agenda 2020 and Olympic Agenda 2020+5.