Following the association, Skechers has been named the official sports footwear partner of the Indian contingent that will be competing in the marquee tournament, happening in Hangzhou.
The brand as the official sports footwear partner will play an important role in empowering the Indian contingent by providing innovative footwear that provides comfort and performance to athletes of all levels.
The entity provided the athletes with specially designed branded kits and its performance footwear as a display of the company’s commitment to athlete comfort and performance for the Hangzhou Asian Games. The athletes received these outfits during a formal send-off ceremony.
On this landmark partnership, Rahul Vira, CEO, Skechers Asia Pvt. Ltd. said, “We are honored to partner with the Indian Olympic Association for the Hangzhou Asian Games. At Skechers, we are committed to supporting elite athletes and enthusiasts with innovative products that help them reach for their best, and this collaboration was a natural extension of that commitment. We look forward to supporting Team India on their journey to excellence.”
Skechers USA, Inc. is a worldwide footwear company based in the United States. It was formed in 1992 and is the third-largest footwear brand in the United States, with headquarters in Manhattan Beach, California. The brand is known for its sporty aesthetic and unrivalled comfort, dedicated to designing footwear that matches the needs and desires of people of all ages.
Prior to this association, IOA also penned down a collaboration with JSW Inspire, Reliance Foundation, Adani Sportsline, Borosil, Skechers, Amul, SFA, Inox Group, Samsonite and Liberty Shoes.