The Indian Olympic Association (IOA) has announced a slew of sponsorship deals for the upcoming Asian Games 2022 which will be held in Hangzhou, China.
While JSW Inspire, Reliance Foundation, Adani Sportsline, and Samsonite have been named as principal sponsors, Borosil, Skechers, Amul, SFA, Inox Group, and The Leela Palace Hotels and Resorts have been roped in as associate sponsors and partners of the Indian contingent for the 19th edition of the Asian Games.
Along with the unveiling of sponsors’ names at the event yesterday, the IOA also announced the official ceremonial attire and playing outfit for the Indian contingent.
Anurag Singh Thakur, Union Minister for Information & Broadcasting and Youth Affairs & Sports, IOA President PT Usha, and other top officials attended a send-off ceremony for India’s largest-ever delegation to the Asiad, which includes 634 athletes competing in 38 different sports.
JSW Inspire, the contingent’s official sports gear partner, designed the playing outfit. It was created by Kashmiri designer Aaquib Wani, who also created the Indian cricket team’s jersey.
At the event, Anurag Singh Thakur, said, “It’s not just a uniform; it’s a symbol of pride and identity for our athletes. The uniform proudly represents India’s self-reliance and showcases the country’s diverse heritage and design leadership. I am confident that as much as the team will represent the young and new India; we will ensure historic performances and return with the best medal count. I urge the country to stand behind our athletes and cheer for them.”
PT Usha, said, “We have waited long for the 2022 Asian Games and are delighted that India is sending its largest contingent of 634 athletes. We believe that this squad has the potential to get India its best medal haul as well. In the IOA, we have made every effort to place the athlete in the centre of our universe and ensure that they are well looked after.”
The Indian team won 70 medals, including 16 gold, at the most recent Asian Games in 2018. The prestigious event in China will be held from September 23 to October 8, 2023.