The former West Indies cricketer, Sir Vivian Richards has been named the brand ambassador of the Lanka Premier League (LPL) 2022. This move will give a major boost to the third season of the tournament which will be played from December 6 to 23, 2022.
On the signing, Sir Vivian Richards, said, “I am delighted to be the brand ambassador of the third edition of the LPL and want to say that this tournament is unearthing some great talents in Sri Lanka. We saw the power of Sri Lankan cricket in the Asia Cup this year and LPL certainly has a part to play in that success. I have seen the last two editions of this tournament and the quality of cricket was sublime I am sure that players will maintain it in the upcoming edition as well.
“I get great love from the Sri Lankan people and love this country. I am really excited to get to Sri Lanka for the upcoming season of the LPL, especially after the way this country and its people have overcome the tough times recently. The upcoming edition of the tournament will also put a smile back on the faces of the people of this great country. I am sure it will be a huge success.”
“We are pleased to announce one of the finest batters of all time, Vivian Richards as Brand Ambassadors for the 2022 LPL. Having someone like Sir Vivian Richards will boost the league and attract more followers from the whole world, and help in our quest to make this tournament a global cricketing attraction. I am really excited to see great Sri Lankan talents on display in the league,” commented Anil Mohan, Chairman of IPG Group and founder of LPL.
Tournament Director, LPL 2022, Samantha Dodanwela, commented, “We are excited to have legend Vivian Richards with us in LPL. He is a great ambassador of the game we love and the Sri Lankan cricket is honoured to have him as its guiding light in the tournament. Having him as a brand ambassador will give a much-needed boost to the league as his sheer presence is enough to make the league popular in world cricket.
“Vivian Richards’ experience and expertise will be valuable for a tournament which has been on a growth path since its inaugural edition conducted two years ago. His involvement in the league can motivate the next generation of Sri Lankan cricket and also uplift the aura of the league.”
LPL has had tremendous success in the last two editions, and fans will be keen to see their favourite players in action once more. The contest has been a resounding hit in terms of viewership as well as providing a platform for young Sri Lankan players. The first edition itself reached a total audience of 557 million people via television, digital space, and traditional media outlets.
A slew of top international cricketers will compete in the LPL 2022. Among some of the players are Evin Lewis, Carlos Brathwaite, Janneman Malan, Dwaine Pretorius, D’Arcy Short, and Shoaib Malik.