Italy’s top football league, Serie A has signed a new partnership deal with a global player in AI-driven sports video technology, WSC Sports.
This new deal with WSC Sports has been inked to automatically create real-time highlights of all Serie A, Supercoppa Frecciarossa, and Coppa Italia Frecciarossa matches.
Machine learning technology from WSC Sports examines actions as they occur, indexing, cropping, and applying graphics to videos. WSC Sports’ full suite of automation tools will be used by the Italian top-flight to encapsulate every moment of a match and then automatically generate and distribute video highlights in real-time and at scale. Serie A match highlights will be automatically released on the league’s social networks and other digital properties.
Since early 2022, Serie A has been effectively using WSC Sports to boost the number of views and interactions on their video content. So far, Serie A content has received an unprecedented number of views throughout their owned and managed systems.
Lorenzo Dallari, Editorial & Social Director of Lega Serie A, said, “We are extremely pleased to announce this partnership with WSC Sports. Thanks to this agreement, we’re able to continue the development plan for our social and digital platforms, which have now surpassed a total of 21 million fans who follow us regularly. In particular, Lega Serie A’s YouTube channel alone has recently reached 8 million subscribers, confirming it as the channel with the most subscribers among football leagues worldwide, and thanks to this agreement it will be further enriched with new videos.
“We are confident that in collaboration with WSC Sports we will be able to provide fans with increasingly engaging and innovative content, and to all 20 clubs in Lega Serie A, a cutting-edge product to expand their social media offering.”
Ben Mirvis, Business Development at WSC Sports, commented, “It’s an honour for us to be working with one of the biggest football leagues in the world, helping Serie A innovate their content workflow to better engage with their passionate fans. This partnership enables Serie A fans to be able to consume match content as soon as it happens on any device. We look forward to working together to push the boundaries of how content can connect fans with the teams and players they love.”