Coppa Italia has extended its naming rights sponsorship deal with the Italian train operator company, Frecciarossa. The deal has been extended for two years, being valid till 2024.
The Coppa Italia (“Italy Cup”) is an annual knockout cup competition in Italian football organised by the Italian Football Federation.
According to the agreement, the competition will continue to be known as the Coppa Italia Frecciarossa for the next two seasons. Lorenzo Casini, head of Serie A, stated that the value of the transaction has climbed by 30%.
As per the reports, the deal is worth €5m ($5.2m) per year. The previous agreement, signed last year between the Italian top flight and Trenitalia, included both Serie A (as the competition’s travel partner) and the Coppa Italia naming rights for 2021-22.
Also, the Supercoppa Italiana, the yearly match between the Serie A champions and the Coppa Italia winners in 2021, was named the Frecciarossa Supercoppa Italiana as part of the agreement.
Frecciarossa had previously obtained title sponsorship rights in a three-year deal in 2018, but that deal was cancelled when the Italian government intervened and controversially rejected the arrangement. In previous seasons, Serie A only had a title sponsor for the Coppa Italia final but now the association has been inked for the full competition.
Inter Milan won the knockout competition last season, defeating rivals Juventus 4-2 in the final in Rome’s Stadio Olympic in May. The Coppa Italia 2022-23 is set to take place between July 30, 2022, to May 24, 2023.