Serie A has announced an official collaboration with one of the biggest fan token platforms, Socios.com. With this partnership, Socios.com has been named as Serie A’s official partner and the main sponsor of the Supercoppa and Coppa Italia Finals.
The new deal will be unveiled for the first time when Socios.com’s CEO Alexandre Dreyfus presents the MVP award after the Supercoppa Final between Inter Milan and Juventus at the San Siro stadium.
The collaboration expands Socios.com’s already substantial presence in the Italian sports industry, which includes partnerships with Inter Milan, Juventus, AC Milan, Napoli, AS Roma, and the Italian national team.
Socios.com has also been previously linked with FC Barcelona, Valencia, Atlético Madrid, Paris Saint-Germain, Manchester City, and Arsenal. Furthermore, Socios.com’s network also includes the UFC, 25 NBA franchises, the NFL’s New England Patriots, F1 teams and leading lights from the NHL, esports, and cricket.
Luigi De Siervo, CEO of Lega Serie A, said, “We are extremely pleased to announce this partnership with Socios.com, a leading brand in its sector that has been working with the excellence of sports for several years now. With this agreement, Lega Serie A proves once again to be ready to seize the opportunities offered by new markets, projected towards the future and innovation and careful to respond to the needs of fans around the world.”
Alexandre Dreyfus, CEO of Chiliz and Socios.com, said, “In 2021 we grew our network by over 500% and welcomed over a million new users to our platform. We’ve got bigger aims for the next 12 months, so we’re delighted to begin 2022 with this major announcement that further solidifies our commitment to the Italian sports industry. We look forward to working closely with Serie A, spreading the message about Socios.com and building up our community of superfans both in Italy and across the world.”
Socios.com is used by over 1.3 million users across 167 countries. The users through Fan Tokens get to interact and win rewards from the teams they support. Fan Tokens are digital assets that allow owners to vote in polls, participate in exclusive promotions, receive VIP rewards, and access AR-enabled features, games, and competitions.
Socios.com aims to bring millions of new fans from around the universe to the benefits of Fan Tokens, with innovations, features, and rewards being added throughout the year.
Socios.com has planned to add many more major global sporting organisations to its roster over the next 12 months, as well as launch high-profile national and international marketing campaigns and significantly expand its sports and entertainment ecosystem.