SA20 2024: Sponsors Watch

Considering the volume of eyeballs SA20 2024 will gather, it has rightfully established sponsorship ties with many businesses.

The second season of the South African domestic T20 competition, Betway SA20 has already begun, with all teams having played at least one game.

Six teams – Durban’s Super Giants, Joburg Super KingsPaarl RoyalsMI Cape TownPretoria Capitals and the defending champions Sunrisers Eastern Cape – are competing in the group stage of the league, which is hosted by Cricket South Africa (CSA).

Each team will play ten games before the playoffs and the final will be conducted on February 10, 2024. Notably, this season’s playoffs will consist of Qualifier 1, Eliminator, Qualifier 2, and Final, as opposed to the previous structure of two semi-finals and a final.

Several well-known players participate in the league and teams associated with the Indian Premier League (IPL) add to the league’s appeal among spectators and fans worldwide. Hence, considering the volume of eyeballs the competition will receive, it has rightfully gathered sponsorship ties with many businesses.

Let’s take a look at the commercial partners of SA20 2024:

Title Partner:

Betway: Betway, an internet-based gambling service, was founded in 2006 and offers a variety of betting and gambling commodities, including a sportsbook and online casino. Betway maintains offices in London, Malta, Guernsey, and Cape Town, South Africa.

Official Partner:

Zoho: Founded by Sridhar Vembu, Tony G. Thomas, and Sreenivas Kanumuru, the multinational Indian technology company produces computer software and web-based business tools. It is most well-known for providing Zoho Office Suite, an online office suite.

Proud Partners:

Dream11: Dream11, the most popular fantasy sports platform in India, allows users to create virtual teams of athletes who are competing in actual matches, enter contests, and win real money if their teams win. It includes a variety of sports, including handball, baseball, hockey, football, cricket, and basketball.

rain: rain is a mobile communications firm based in South Africa that offers combined voice, text, and data services. Using 3000 of its cell towers, rain started offering data-only services in February 2018.

Category Partners:

Castle Lite: In 1994, the beer brand Castle Lite was launched in South Africa. Over time, the brand has expanded to ten other African markets, including Tanzania, Zambia, Lesotho, Mozambique, Eswatini, Botswana, and more.

City of Cape Town: The platform for the people of Cape Town, the City of Cape Town allows free and easy access for citizens to know about the city, apply for any documentation, pay bills and more.

Social Impact Partner:

Laureus Sport for Good: Laureus Sport for Good, which was established under Nelson Mandela’s patronage, uses sport as an effective and affordable instrument to support children and youth in overcoming adversity, violence, and discrimination. Over the last two decades, the group has established a global network of grantee partners and a charity infrastructure.

Trophy Partner:

Thomas Lyte: Thomas Lyte is a contemporary English luxury company known for its beautiful silverware and leather accessories. The brand embraces a modern aesthetic and ensures that each item contains the finest quality materials and craftsmanship.

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