South Africa’s cricket governing body, Cricket South Africa (CSA) unveiled an association with the global tech company, Zoho, for SA20.
Zoho has been named the official business technology partner of the upcoming edition of SA20.
To enhance the league’s fan engagement and online presence, digital capabilities and operational efficiency, under the arrangement, SA20 will utilise Zoho’s “cutting-edge solutions”.
The forthcoming season of the enthralling T20 competition will take place from January 10 to February 10 and will consist of 34 fixtures.
SA20 Commissioner Graeme Smith said, “Partnering with a leading business technology brand such as Zoho represents an important step in our continued commitment to innovation, and operational excellence.
“Their extensive suite of applications, backed by years of research and development, will not only elevate our digital capabilities and ability to scale but also streamline our operations, to the benefit of fans and stakeholders alike.”
In the previous month, SA20 struck a deal with Willow TV in North America and also onboarded the former cricketer, AB de Villiers, as a brand ambassador to reach vital strategic markets.
Approaching the second edition, the SA20 teams have also managed to grab hold of some of the renowned teams as sponsors. The first fixture of the season will take place between Sunrisers Eastern Cape (SEC) and Joburg Super Kings (JSK) at the St George’s Park Cricket Ground.