The global online betting and gaming brand, Betway, and South Africa’s T20 franchise cricket tournament, SA20, have inked a new partnership.
In this development, Betway has been named the title sponsor of SA20, bringing to life – Betway SA20.
The partnership has been inked for multiple years and will enhance both parties in important regions around the globe. It will provide a global footprint to Betway SA20 in its first season.
Anthony Werkman, CEO of Betway said, “It’s a great privilege for Betway to become the title sponsor of the inaugural Betway SA20 as we continue to position ourselves as a market leader with our cricket offering on our sportsbook.
“With the competition drawing attention from all corners of the world and with the huge excitement building for the launch of the tournament, we are delighted to see the Betway brand continue to showcase its long-standing commitment to the sport with another top-tier sponsorship.”
Graeme Smith, Betway SA20 League Commissioner, said, “This is another significant milestone for us as we welcome Betway to our growing list of invested partners.”
“They are a global brand with a passionate interest in cricket around the world and we look forward to seeing the Betway SA20 scale new markets and audiences globally.”
In the previous month, Viacom18 acquired exclusive rights to the competition in India. The partnership has been inked for 10 years.
The inaugural season of SA20 will consist of six teams – Durban’s Super Giants, Joburg Super Kings, MI Cape Town, Paarl Royals, Pretoria Capitals, and Sunrisers Eastern Cape.