Rolex, the Swiss luxury watch brand, has returned as the title sponsor of the Australian Grand Prix for 2023.
The Swiss brand and Formula 1 had an eight-year-long partnership from 2013-2020. Earlier this year in January, Rolex was replaced by the beer brand, Heineken.
With this development, the branding of the elite watchmaker will be visible at the recently designed 5.278km Melbourne circuit once again.
On returning to the motorsport as the title sponsor, Australian Grand Prix Corporation CEO Andrew Westacott said, “Given the brand’s previous eight-year partnership with the Australian Grand Prix, we are thrilled to welcome Rolex back as title partner.
“Rolex has been synonymous with Formula One and we look forward to partnering with such an iconic brand to create incredible experiences at Albert Park.
“After an outstanding return in 2022, we are set for an even better world-class in 2023. Fans will be treated to four days of the very best in motorsport, entertainment and hospitality.
“We cannot wait to welcome them back to the Albert Park Grand Prix circuit.”
On the association, Rolex SA Communication and Image Director Arnaud Boetsch, added, “In 2023 Rolex renews its partnership with the Australian Grand Prix, one forged a decade ago when our brand also became a global partner and official timepiece of Formula One.
“The alliance with the pinnacle of motorsport is founded on our mutual quest for precision and world-leading technology.
“Rolex has strong ties to host city Melbourne and is proud to return as the race’s title sponsor in this global sporting capital.”