RISE Worldwide, the Reliance Industries-owned sports and event management company, has made a big splash in the Indian Premier League (IPL) 2024.
The company facilitated deals worth INR 300 crore in team partnerships, including five coveted front-of-jersey deals with over 50 brand partnerships for the ongoing season.
The Mumbai-based company stitched Dream11‘s partnership with Sunrisers Hyderabad (SRH), Gujarat Titans (GT), Punjab Kings (PBKS), and Kolkata Knight Riders (KKR). In addition, the pact between Luminous and Rajasthan Royals (RR) was also brokered by RISE Worldwide.
Nikhil Bardia, Head, RISE Worldwide, said, “This IPL season has reaffirmed our status as the preferred partner in the Indian Premier League ecosystem. Overall, we have locked over 50 agreements as of now across our various partner teams. We have witnessed an increase of 20 percent in the team sponsorship deals. The IPL is a hugely successful and dynamic tournament and brand that has continued to evolve not just on the field but off the field as well. Teams no longer look at partnerships with sponsors in just the traditional way. They want to onboard sponsors that are relevant to their fan base and want to engage and involve the fans through the sponsors. Partners are no longer looking at just the commercials. While revenue continues to be important, teams are increasingly adopting a fan first approach, looking to forge partnerships that they think will cater to the interests as well as needs of their fans while also helping the teams to be socially relevant.”
Formerly known as IMG-Reliance, RISE Worldwide is a wholly-owned subsidiary of Reliance Industries. The company boasts an impressive portfolio that includes partnerships with top brands, athletes, and cricket governing bodies around the world. The sports talent management division exclusively manages eight-star cricketers, including Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Tilak Varma, Ishan Kishan, and Suryakumar Yadav. The sports sponsorship & consultancy division offers expertise to brands like Dream11, boAt, and BKT Tires in India and internationally. The brand was also chosen to be the broadcast production partner of the CEAT Indian Supercross Racing League season 1. The company even features a state-of-the-art Broadcast Production setup that handles international sports contracts.
The IPL action continues with tonight’s clash between RR and Delhi Capitals (DC) at the Sawai Mansingh Stadium in Jaipur at 7:30 PM IST.