The Indian Premier League (IPL) team, Punjab Kings (PBKS) have announced Dream11, India’s biggest fantasy sports platform, as their official title sponsor for the upcoming 2024 season.
The multi-year deal will see the Dream11 logo emblazoned across PBKS jerseys, signifying a powerful alliance between two prominent names in the Indian sporting landscape.
KPH Dream Cricket, CEO, Satish Menon, said, “It is an incredible honour for us to onboard Dream11 as Title Partner for the coming edition. They have reinvented the world of sports and fan engagement. Dream11 has been responsible for spreading the game’s reach across different regions of the country through innovative means of fan involvement. We are looking forward to delivering a fantastic experience on and off the field to our fans and the Dream11 user base.”
Vikrant Mudaliar, Chief Marketing Officer, Dream Sports, said, “We are thrilled to elevate our partnership to assume the role of principal sponsor for Punjab Kings. This association will enable Punjab Kings fans and Dream11’s growing user base of over 200 million to have a better-than-ever-before fantasy cricket experience during the upcoming cricket season.”
Dream11 is a leading fantasy sports platform in India, allowing users to play fantasy cricket, hockey, kabaddi, and even more. With over 200 million users, the fantasy sports app lets its users compete in contests for a chance to win big cash prizes. The gaming platform recently secured a pact with the former champions, Gujarat Titans (GT).
PBKS are ready to roar in IPL 2024 with a roster of new partners. The Punjab-based franchise signed Astral Pipes as an associate sponsor, KENT as a principal sponsor, playR as the exclusive global partner and Advance Decorative Laminates as the official laminates & plywood partner.
Shikhar Dhawan and his men will set the home crowd ablaze as they begin their campaign against Delhi Capitals (DC) on March 23.