RISE Worldwide ropes in Tilak Varma to its talent roster

As part of the agreement, RISE will represent Tilak's brand image, positioning, and all commercial activities.

Tilak Varma, one of India’s most promising cricketers, has joined RISE Worldwide Ltd., a Reliance organization and India’s prominent sports, lifestyle, and entertainment group.

Tilak joins RISE Worldwide’s roster, which features cricket’s biggest personalities, such as Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Suryakumar Yadav, Shreyas Iyer, Ishan Kishan, and Krunal Pandya.

As part of the agreement, RISE will represent Tilak’s brand image, positioning, and all commercial activities such as brand partnerships/endorsements, appearances, social media monetisation, and licensing.

RISE Worldwide has been working gradually to discover and nurture the potential of raw talent in the brand universe, with a holistic approach to revealing beneficial brand-athlete collaborations.

Tilak Varma, said, “I feel extremely excited and honou to be a part of the RISE Worldwide Talent team. I am at a key juncture in my career and I am sure that with RISE’s proven record and expertise of managing Indian cricket’s biggest names from their early years, I can feel secure and focus on my cricket without worrying about my commercial and bra management.”

Mr Nikhil Bardia, Head of Sponsorship Sales and Talent, RISE Worldwide, said, “At RISE, we aim to leverage our work of creating brand journeys for our talents, in tracing Tilak’s brand trajectory. We understand the strategic requirements in Tilak’s career right now, and our focus will be to identify unique opportunities and aligning with innovative, forward-thinking partners to grow Brand Tilak. With him, we continue to focus on identifying, nurturing, and unlocking the brand potential of talent in sports.”

In the past, Rise Worldwide has also worked with Desert Vipers, Ultimate Kho Kho (UKK), India vs West Indies ODI series, and Abu Dhabi T10.

In 2018, Tilak Varma made his Ranji Trophy debut for Hyderabad. He participated in the U-19 World Cup, where India made it to the finals. Tilak went on to build a name for himself in his debut IPL season last year, scoring around 400 runs and winning over both fans and critics.

Tilak continued his heroics this year as well, opening the IPL 2023 season with a dashing 46-ball 84 and contributing significantly to Mumbai Indians‘ (MI) victory over Delhi Capitals (DC).

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