The Scottish professional football club, Rangers FC have announced a new collaboration with the Yorkshire-based company, BOXT. As part of the multi-year commercial deal, BOXT will become the club’s sleeve partner for the 2022/23 season.
BOXT is an e-commerce and fulfilment company that installs and services boilers, air conditioning, electric vehicle charging points, and Google Smart Home products.
BOXT is poised to become the leading player in the UK domestic heating market. The firm’s founding fathers intended to revamp how heating and smart technology are fitted in our homes.
BOXT has also recently established sponsorship deals with a couple of English clubs, Leeds United and Nottingham Forest.
The BOXT branding will appear on the sleeve of all Rangers men’s first-team and replica shirts as part of the new contract. The BOXT labelling will also be positioned at Ibrox on matchdays, as well as across all of the club’s official digital channels.
James Bisgrove, Commercial & Marketing Director at Rangers Football Club, said, “We’re clearly delighted to welcome BOXT on board as a new main partner of the club. The partnership not only represents a record partnership investment at this level, but it also allows us to form an exciting new relationship with one of the fastest-growing and forward-thinking technology-based companies in the UK.
“We look forward to developing an activation strategy that supports BOXT in maintaining its impressive growth trajectory in the UK, and will equally provide worldwide exposure as Rangers continues its renaissance as a leading club on the European stage.”
Andy Kerr, CEO and Founder of BOXT, commented, “We are hugely excited about our partnership with Rangers. It’s such an impressive club with a massive fanbase and we see this is a great opportunity to bring even more awareness of BOXT across the globe. Our partnership will play an important role in our ambition to make BOXT a household name and we’re looking forward to a successful season ahead.”
On the field, Rangers FC will take on Ross County in the Scottish Premiership on May 12. Later in the month, the Scottish team will have a huge game as they lock horns with Eintracht Frankfurt in the most awaited UEFA Europa League final on May 19.