The Scottish professional football club, Rangers FC have inked a multi-year sponsorship deal with the American multinational food manufacturing entity, Kellogg’s.
With this agreement, the brand has become the Scottish Premiership club’s official breakfast cereals partner.
The global brand that is responsible for millions of UK homes’ beloved products including Coco Pops, Rice Krispies and Corn Flakes is teaming up with Rangers, bringing together two illustrious establishments to promote good change in Glasgow and beyond.
Additionally, the company has sponsorship agreements with Manchester City and the English Football League (EFL), which expands its presence in the football arena.
In addition to being featured on millions of homes’ breakfast tables throughout the UK, the Kellogg’s logo will also be seen by Rangers supporters attending Ibrox through matchday activations and in-stadium advertising, as well as frequently on the club’s digital channels.
Rangers Chief Commercial Officer, Karim Virani, commented, “We are thrilled to join forces with a renowned household brand such as Kellogg’s. Like Rangers, Kellogg’s is an organisation that places community at the heart of everything that they do, sharing the ability to connect families across the nation. We now look forward to making a profound impact together and we are excited for the impact that this partnership will deliver over the coming years.”
Helen Potter, Cereal Brands Marketing Lead, Kellanova UK, the company which owns Kellogg’s, said, “It’s been our great privilege to be on the breakfast tables of people in Scotland for more than one hundred years, so it’s only right we should be joining up with another important Scottish institution. Both Kellogg’s and Rangers are brands at the heart of their communities and this is the start of a great partnership.”