The Premier League (PL) team, Manchester City have signed an accord with the American multinational food manufacturing entity, Kellogg’s.
Following the agreement, Kellogg’s has been named the official breakfast cereals partner of both men’s and women’s wings of the club.
We've announced a new multi-year partnership with Kellogg's! ⭐️
— Manchester City (@ManCity) December 18, 2023
Two iconic Manchester brands empowering better days 🩵 pic.twitter.com/CS6KV0pIto
Through this pact, Kellogg’s will be receiving prominent brand visibility and exposure through matchday activations, in-stadia advertising at the Etihad Stadium and Joie Stadium, and also on various digital portals.
Expressing his remarks on the landmark alliance, Kaitlyn Beale VP, City Football Group Global Partnership Sales, commented, “To partner with a renowned brand like Kellogg’s is a great accolade for the club. Like Manchester City, Kellogg’s are an organisation intertwined with Manchester’s culture and history and we’re excited to work together to positively impact the communities that we share.”
Chris Silcock, Managing Director Kellanova UK, the company which owns Kellogg’s, stated, “It’s been a great privilege for our Kellogg’s brand to have been part of Manchester life for over 85 years, so it’s only right to partner with another iconic Manchester institution. This collaboration with Manchester City Football Club will further our Better Days commitment, supporting communities in the city in which we’ve been making our Kellogg’s cereals for many decades.”
With its headquarters located in Chicago, Illinois, the United States, Kellogg’s is a worldwide American food manufacturing firm. Outside of North America, Kellogg’s manufactures cereal and convenience foods, such as crackers and toaster pastries. It sells its products under several well-known brands, including the Kellogg’s name, Rice Krispies Treats, Pringles, Eggo and Cheez-It, as well as cereal varieties like Corn Flakes, Rice Krispies, Frosties and Coco Pops.