QMS MAS (Medical Allied Services) has announced a new partnership with the former Indian cricketer, Kapil Dev. In this new association, the 1983 World Cup-winning captain is all set to serve as the brand ambassador.
Over the past 27 years, the brand has been a seasoned player in the scientific promotional market for the pharmaceutical business. Over the years, it has developed relationships with the top medical equipment manufacturers in the world. The company is a full-service provider of knowledge-driven scientific solutions for the marketing and outreach initiatives of the pharmaceutical business.
As part of the collaboration, the platform has also released a new commercial for its line of medical diagnostic gadgets called Q-Devices, featuring the veteran cricketer.
The commercial uses a comical narrative to depict Kapil Dev in a good mood as he praises the variety and practicality of Q-Devices. The advertisement is being marketed via a number of platforms, including social media, OTT, and digital media.
“In a career spanning almost two decades, Kapil Dev, fondly called Paaji by fans all over the world, has repeatedly demonstrated his zeal for perfection and the potential of hard work, diligence, versatility, and wellness, in meeting life goals. The former cricketer’s passion for fitness is widely known, and he connects with the millennials as well as Gen Z due to his humility and unique style. It is these qualities that make him the ideal choice for the brand,” the company said.
Dr Guddi Makhija, Co-Founder of QMS MAS, said, “As a company, we place the welfare of the customer above everything. Reliability, servicing, quality assurance and innovation are some of the core values of QMS MAS, and Kapil Dev is the true embodiment of these virtues. He was thus our first choice. We feel a strong sense of responsibility towards our customers and care deeply about their health and well-being, so we needed an icon with whom everyone could relate. We think the audience can connect with Kapil because of his warmth and confidence; this is very important for us as a brand. He will help us realise our aim of bringing smiles to each and every life.”
Commenting on this deal, Kapil Dev, said, “The current scenario in the country has put the focus back on the healthcare sector- lifestyle diseases are on the rise, and India is on its way to becoming the diabetes capital of the world. We need to monitor our health closely, and QMS MAS makes easily available the most advanced healthcare equipment and services to enable this. The company puts its heart and soul into ensuring customer welfare, and being its brand ambassador is an honour. I look forward to a long and fruitful collaboration.”