India’s travel services provider firm, FlyBoo Holidays has unveiled a new television commercial (TVC) featuring its brand’s ambassador and the Indian star shuttler, PV Sindhu.
The TVC, the first of two parts in the series, centres on Sindhu’s travels with her loyal mascot, Boo the flamingo, as they make their way from Indonesia to Denmark, India, China, and the Maldives.
The idea of Boo serving as Sindhu’s unwavering mascot and guiding her on her international travels represents the dependability and support provided by FlyBoo Vacations. With the slogan “Just Pack Your Bags, FlyBoo got your back,” the advertisement conveys the company’s dedication to offering seamless support for travellers while guaranteeing stress-free and pleasurable travel experiences.
The TVC, which was made by PAD’s creative team, perfectly conveys Sindhu’s journey and Boo’s special assistance. By providing personalised recommendations and solutions based on the needs of each traveller, the mascot gives the trip a more unique feel.
Marri Shashank Reddy, Director and Co-Founder, Flyboo Holidays, said, “The campaign is a testament to redefining travel experiences. Through a blend of creativity and technology, we aim to leave a lasting mark on the travel industry. By nurturing meaningful connections with our customers, we confidently position ourselves as pioneers in travel solutions.”
Vivek Reddy, Co-Funder and Creative Director at PAD, said, “At PAD, we are overjoyed to be selected as FlyBoo’s strategic partner. The partnership not only ignites our creative passions but also empowers us to craft campaigns that will genuinely captivate and deeply resonate with their audience.”