Cornerstone Sport pens down an association with PV Sindhu

Cornerstone Sport will also assist PV Sindhu in building successful brand partnerships, endorsements, and other commercial opportunities.

The premier sports management entity, Cornerstone Sport has announced its partnership with the Indian star shuttler, PV Sindhu.

Following the partnership, Cornerstone Sport will represent and manage the 27-year-old star badminton player. The Indian sports agency will also assist PV Sindhu in building successful brand partnerships, endorsements, and other commercial opportunities.

PV Sindhu is one of the inspiring young icons in the current Indian sporting circuit, which has inspired millions of youngsters in India to take up badminton as a sport to follow. Her achievements include the silver medal in the 2016 Rio Olympics and the bronze medal in the 2020 Tokyo Olympics which made her the first Indian woman to win two Olympic medals. She was conferred with the Arjuna Award and achieved Padma Bhushan in 2021. The Indian badminton champion has five medals from world championships, including a gold, which is a record for any Indian badminton player.

Commenting on this new association, PV Sindhu said, “I am thrilled to join hands with Cornerstone Sport. They have an impressive track record of managing top athletes and helping them build successful careers both on and off the field. I am confident that their expertise and resources will further enhance my brand and commercial endeavors.”

Jogesh Lulla, COO, Cornerstone Sport said, “PV Sindhu’s status as a true icon in Indian sports and one of the world’s most talented and accomplished athletes is unquestionable. Her incredible achievements on and off the court are a result of her unparalleled talent, determination, and unwavering focus. We are honored to represent such an exceptional athlete, and we have no doubt that with her hard work and dedication, she will continue to achieve remarkable success both as an athlete and as a role model for people around the world. We are excited to support her in her journey and look forward to witnessing her future triumphs”. 

PV Sindhu became the latest addition to Cornerstone Sport’s star-studded talent roster which includes, Virat Kohli, Sania Mirza, Shubman Gill, Kuldeep Yadav, Umesh Yadav, Meiraba Luwang and many more.

A renowned sports management and representation company, Cornerstone Sport works with players from all across the country. The company’s vision is to establish a society in which everyone has the chance to realise their potential and where sports are a potent force for good. The company has a track record of working with athletes to develop fruitful brand alliances, endorsements, and other business possibilities.

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