Paris-Saint Germain better known as PSG being the nine times holder of the French top-flight, Ligue-1 recently announced their partnership deal with Autohero Premium.
The deal will see Autohero become the premium partner of the PSG. Along with Autohero, PSG also signed a deal with Geekvape which is being hailed as the world’s first-ever deal of a football giant with a vape brand.
Autohero being an online used car selling platform will look to benefit from the deal drastically with them trying to enhance their global outreach, the contract is reportedly a multi-million euros deal lasting over multiple years.
Autohero induced advertisements will be seen around the Parc-Des Princes, which is the home stadium of the legendary French club.
Alexandru Marin, vice-president of Autohero’s parent company said, “With this partnership, we want to bring online car buying close to people who haven’t interacted with our brand yet and spark curiosity. We believe that Paris Saint-Germain, with its large tradition and trusted brand, is the best possible door opener to reach this target because more than any other sport, football has the power to reach an extremely large and committed community.”
Geekvape, on the other hand, will be in close collaboration with the club offering advertisements and campaigns in authorised countries, also offering a special contest for PSG fans to watch the team in person by allowing for the fans to visit the Parc-Des Princes.
Geekvape will again try to enhance their global outreach through the club as PSG is a world-renowned club that plays the Champions League every year and also was the finalists of the tournament in the 2019/20 season.