AJE, a Peruvian beverage company, has signed a regional sponsorship deal with French Ligue 1 club Paris Saint-German that will last until June 2024.
As part of the collaboration, the company’s energy drink, Volt, and the carbonated soft drink Cola will be the official beverages of the club across various countries.
Volt, the world’s fifth-most consumed energy drink, will be the PSG’s official energy drink partner in Peru, Bolivia, Colombia, Ecuador, Panama, Nicaragua, Guatemala, Honduras, Costa Rica, El Salvador, Mexico, and Egypt.
Meanwhile, Big Cola becomes the official soft drink partner of the club in India, Thailand, Indonesia, Vietnam, Cameroon, Bhutan, and Venezuela.
Sponsorship offers began flooding in for PSG as soon as Messi signed a two year –year deal with PSG Club, with an option for a third year.
Apart from AJE, PSG’s regional sponsorship portfolio includes Asian betting and entertainment platform Leyu, African betting company 22Bet, Russian betting provider Fonbet, and Latin American betting operator Playbetr, among others.
In addition, partnerships have been made with brands such as Autohero, Crypto.com, Smart Good Things, and Gorillas. PSG has also inked a two-year partnership with Dior, as the official wardrobe for the club.
Commenting on the deal, Augusto Bauer, deputy chief executive of the AJE Group, said: “This agreement with Paris Saint-Germain is very important to us, as it marks a milestone for the AJE Group, and we hope that it will get stronger every day.” We are becoming a regional partner of PSG through the Volt brand in 11 Latin American countries and with Big Cola, mainly in East Asia. Together, we are going to do very interesting things”.