The micro-blogging platform, Koo has teamed up with India’s first arm-wrestling league, Pro Panja League ahead of the competition’s 2022 season. The Koo App is one of the leading social platforms in the country that enables self-expression in native Indian languages. The platform will allow athletes to converse with the fans to make them feel largely involved in the sport.
The Koo App allows users to have a conversation in 10 languages – Hindi, Tamil, Telugu, Bengali, Punjabi, Gujarati, Assamese, Kannada, Marathi and English. The utilisation of Koo’s smart feature, Multi-Lingual Koo, which fluently translates a message across different languages on the platform, will help the athletes to engage with the fans and build a relationship with them.
Parvin Dabas, Co-founder, Pro Panja League, said, “I was looking to partner with a social media platform that had the ‘desi’ touch, and through which one could reach out to the ‘Real India’. I experienced that emotion with Koo when I started using the platform to connect with my fans. I am glad that Pro Panja League athletes will be able to reach out to masses in their local languages through the Koo App. I do believe that Koo and PPL both share similar values and I am looking forward to a successful collaboration.”
Koo spokesperson said, “India carries a rich sporting legacy with multiple native sports like kabaddi, kho-kho and panja that are tremendously popular with people from across India and ‘Bharat’. As a platform, we celebrate everything that India has to offer. We are thrilled to be associated with the action-packed Pro Panja League – 2022, and are certain that India’s most talented arm wrestlers will be able to leverage our multi-language platform to connect with their communities in their local languages, and garner significant traction and public support during the League. Koo will be the social media platform-of-choice for all kinds of banter related to the game of panja, just as we have been with other popular sports like cricket and kabaddi.”
Pro Panja League is associated with the Indian Arm Wrestling Federation. Parvin Dabas and Preeti Jhangiani are promoting the renowned past-time sport in India by giving an opportunity to the athletes to make a name for themselves.