The sports drink brand created by Logan Paul and KSI, PRIME has onboarded the Manchester City striker, Erling Haaland as its latest face.
Given that Paul, KSI, and Haaland are all sportsmen with a youthful audience in common, the cooperation makes sense for everyone involved.
The agreement continues a string of partnerships for the hydration drink, which earlier in June signed deals with Ultimate Fighting Championship (UFC) fighters Alex Volkanovski and Israel Adesanya. PRIME also became FC Barcelona and Arsenal FC‘s official hydration partners. It then further continued its sponsorship arrangements with Bayern Munich.
The agreement is made ahead of “The Prime Card,” one of the greatest influencer boxing events ever, which will see both Logan Paul and KSI make their comebacks to the ring.
Haaland, one of the Premier League‘s (PL) most versatile attackers, has recently struck big with bookies as well; by December of last year, he was responsible for 94% of all league bets, according to sports betting data provider Sportradar.
By the end of August 2022, according to data, the Norwegian, who was born in Leeds, had won 52% of all goal-scoring bets, far outpacing Mohamed Salah‘s 10%, Harry Kane‘s 4%, and Cristiano Ronaldo‘s 2%.