The company has been formed by lifelong Gooner KSI and fellow Youtube personality Logan Paul.
This new deal will get initiated with Emirates Cup’s final match against Sevilla. In this partnership, the drink will be available to fans during home matchdays at Emirates Stadium.
PRIME’s main objective is to generate a drink that can boost any style of life by using bold, insatiable desire flavours to help refresh, replenish, and refuel. Each drink comes with enhanced nutrient content to complement the taste. The drink is available in a variety of flavours such as orange, grape, ice pop, blue raspberry, lemon-lime, and tropical punch.
PRIME is made with coconut water and contains BCAA for muscle recovery, B vitamins, antioxidants, and electrolytes.
PRIME Co-Founder and Lifelong Supporter, KSI, said, “Honestly, I can’t believe it, this is a childhood dream of mine. From watching Arsenal tear up the Premier League in the early 2000’s to now being associated with Arsenal officially with PRIME, it’s a dream come true and I’m still pinching myself! This is a huge moment and I’m so glad it’s with the team I support.”
Arsenal, Chief Commercial Officer, Juliet Slot, commented, “We are always looking to join forces with new, exciting and forward-thinking brands. PRIME falls comfortably into that category, with a product and founders at the forefront of modern culture.
“KSI is a lifelong Arsenal supporter and it’s fantastic we can keep this in the family. I’m sure our supporters will love the drink and I’m excited to see the fun ways we will bring this partnership to life.