UBON, a leading Indian audio brand known for its youthful and dynamic image, has roped in the emerging cricketer, Dhruv Jurel, as its brand ambassador.
The partnership, facilitated by ITW, signifies UBON’s focus on excellence, innovation, and connecting with music lovers, young people, and fitness enthusiasts.
Jurel had undoubtedly made a name for himself as a reliable wicket-keeper Test batter by performing well in the recent Test series against England. The young cricketer is also an integral part of Rajasthan Royals (RR). This association comes alongside UBON’s sponsorship of RR in IPL 2024, further solidifying the entity’s commitment to the sport.
Regarding the partnership, UBON Co-Founder, Lalit Arora, said, “We are immensely proud to be associated with the rising star of Indian Cricket, Dhruv Jurel. He is a youth icon and inspires Generation Z through his hard work and achievements. His dynamic persona perfectly goes with the brand-BORN TO BE FREE. We are excited and looking forward to working with him.”
Expressing his thoughts, Dhruv Jurel, remarked, “Music constitutes a significant facet of my lifestyle. It aids me in regulating my thoughts, alleviating anxiety before pivotal moments in games, and facilitating relaxation. The key to maximizing enjoyment of music lies in selecting the appropriate accessory. UBON, with its stellar audio quality and stylish designs, has become my trusted companion, perfectly aligning with my personality.”
UBON is a brand specializing in consumer electronics, particularly audio products, known for offering a range of wired and wireless headphones, earphones, and neckbands in India. The entity’s products focus on long battery life, comfortable designs, and affordability.
The 23-year-old will kick off the upcoming IPL season with RR against Lucknow Super Giants (LSG) on March 24 at the Sawai Mansingh Stadium.