The professional wrestling federation, World Wrestling Entertainment (WWE) has developed a sponsorship agreement with the sports drink brand created by Logan Paul and KSI, PRIME.
PRIME Hydration has been named the exclusive official hydration drink partner of WWE and the first partner to ever have its logo appear in the middle of the WWE ring as a result of this record-breaking global deal.
The sports energy drink is anticipated to benefit from unparalleled visibility and integration into major WWE properties, exemplified by the debut of centre mat branding at Premium Live Events (PLEs) like Money In The Bank and WrestleMania. PRIME Hydration is also going to receive important brand placement at WWE events, such as Survivor Series and WrestleMania XL, match sponsorships, co-presenter roles at upcoming PLEs, product activations at live events, social support from WWE Superstars at retail and digital activations, and more.
Following this development, PRIME Hydration also became the first official partner to establish operations across both TKO organisations. In January 2023, UFC announced an exclusive global collaboration with PRIME Hydration, that involves brand integrations and entitlements, such as becoming the official hydration drink of UFC and the official partner of the UFC Performance Institute.
Earlier this year, TKO combined the global partnerships teams at UFC and WWE to develop a single global partnerships unit with a uniform sponsorship plan.
WWE Chief Content Officer, Paul “Triple H” Levesque, said, “What Logan and his team have built in a short time is phenomenal and we’re excited to help showcase PRIME Hydration across our biggest events.”
PRIME Co-Founder Logan Paul, commented, “Combining two of my greatest achievements into one knockout partnership is a dream come true. We’ve worked incredibly hard at PRIME to build a brand that disrupts the beverage industry and it’s time to join forces with the global leader in sports entertainment. Thank you to everyone on both sides who have played an important role in bringing PRIME Hydration to the ring.”
The mission of PRIME Hydration is to produce a beverage that can power any lifestyle with robust, thirst-quenching flavours that aid in replenishing, refuelling, and refreshing. Each drink has additional nutritional advantages to enhance taste and is offered in a variety of flavours, such as orange, grape, ice pop, blue raspberry, lemon-lime, and tropical punch. PRIME Hydration contains electrolytes, B vitamins, antioxidants, and BCAAs to help with muscle repair.
In the football arena, PRIME has also developed agreements with FC Bayern Munich, FC Barcelona and Arsenal FC.