Premier League renews contract with Avery Dennison

Avery Dennison has played an important role in supplying products to 170 countries worldwide under the current agreement.

The Premier League has announced an extension of their partnership with the materials and manufacturing company, Avery Dennison. The new deal will run until the end of the 2024/25 season.

The global sportswear branding and labelling company will continue to supply all Premier League names, numbers, and sleeve badges to the 20 participating clubs for both on-pitch and retail use.

Avery Dennison has played an important role in supplying products to 170 countries worldwide under the current agreement, which began in 2019.

Avery Dennison is a company that specialises in the design and manufacture of a wide variety of labelling and functional materials. The pursuit of the company’s vision has brought its businesses together to form a focused, customer-driven materials science company. Because of the extensive pool of expertise and global scale, Avery Dennison can provide insights, innovative products, and intelligent solutions to customers all over the world.

Will Brass, Premier League Chief Commercial Officer, said, “We are delighted to continue our relationship with Avery Dennison for a further three seasons. Alongside the high quality of product and service delivered to Premier League clubs’ kits and retail operations, Avery Dennison has also demonstrated flexibility and speed of delivery since becoming our licensee in 2019. This has been particularly evident through their support of our No Room For Racism anti-discrimination work and the Premier League Hall of Fame, as well as being part of fan-focused events across the world.”

Simon Allen, Regional Commercial Director, Team Sports at Avery Dennison, commented, “We are honoured that the Premier League has put their confidence in Avery Dennison for a further three years. We pride ourselves on our quality of product and service, and through our global network, we were able to ensure continued growth and sustainable development. During this partnership, Avery Dennison has showcased our creative and customisation abilities through direct fan engagement at international events, such as the Premier League Asia Trophy and Premier League Mornings Live events in the US. We have also supported domestic campaigns including the Premier League Hall of Fame, for which we designed and manufactured bespoke shirts for the inaugural inductees. We look forward to the continued development of our partnership over the coming seasons.”

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