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Laver Cup announces retail partnership with Fanatics

This agreement grants Fanatics the exclusive rights to design, produce, and distribute official Laver Cup merchandise.

The Laver Cup, the prestigious international men’s tennis tournament pitting Team Europe against Team World, has announced a new multi-year partnership with Fanatics, a leading global sports merchandise provider.

This agreement grants Fanatics the exclusive rights to design, produce, and distribute official Laver Cup merchandise.

Fans worldwide will benefit from a brand-new collection of Laver Cup merchandise. This includes apparel and accessories catering to the supporters of Team Europe and Team World. To commemorate the upcoming Laver Cup Berlin 2024 (held September 20-22), the collection will feature a special line of merchandise including t-shirts, caps, towels, jackets, and even gifts.

Steve Zacks, Laver Cup CEO, said, â€śWe are thrilled to be teaming up with Fanatics, whose expertise and world-class credentials will elevate and expand our merchandise offering and operations. This partnership will enhance the retail experience for our passionate fans in-person at the Laver Cup and online for those around the globe keen to purchase their own piece of the Laver Cup collection.”

Brian Swallow, Senior Vice-President, Strategy & Business Development at Fanatics, said, â€śWe are thrilled to partner with the Laver Cup, which has quickly established itself as one of the most exciting and innovative competitions in world tennis due to its unique format, featuring the sport’s top players. We are proud to serve fans through a best-in-class retail experience and product assortment, enabling them to show their passion and pride for the players, teams and the event. We look forward to working with the Laver Cup Organization over the coming years to elevate the fan experience at this marquee event in the tennis calendar.”

Fanatics is a leading provider of sports merchandise, offering a massive selection of officially licensed jerseys, apparel, and collectibles across leagues like the National Football League (NFL), Major League Baseball (MLB), and the National Basketball Association (NBA). The sports merchandiser caters to fans of all stripes, from die-hard supporters to casual enthusiasts. Beyond its online store, Fanatics operates as a manufacturer and even partners with major sports organizations, making it a one-stop shop for everything a sports fan could desire.

The Laver Cup is a men’s tennis tournament modelled after the Ryder Cup. It features two teams: Team Europe and Team World (players from all continents except Europe). Played on indoor hard courts, the teams battle for three days in a series of singles and doubles matches. The competition is held annually, rotating between European and world cities, with the upcoming 2024 edition set for Berlin.

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