Major League Soccer (MLS) side Austin FC has signed a new partnership with the online gaming operator PointsBet.
This is the first MLS team to have been sponsored by PointsBet and will see a lot of giveaways, promotional activities, and events as part of the partnership.
As per the agreement, PointsBet has been named as the founding partner of the club. The firm is working together with the club to boost its fan engagement.
Commenting on the partnership, Loughnane, President of Austin FC, said, “PointsBet has emerged as a leader in a competitive and coveted landscape in sports. We are honored that PointsBet has chosen to strategically align with Austin FC and Major League Soccer.”
Johnny Aitken, CEO of PointsBet USA, said, “Austin FC has excited global soccer fans and is setting a new standard for what it means to deliver for their supporters and their community by putting a laser-focus on experience.
“That’s exactly what we’re doing in the sports betting industry, and we simply couldn’t be more thrilled to align with the club in its inaugural season as a Founding Partner.”
The agreement extends to PointsBet using Austin FC’s name and IPs in the gaming category, including retail and online sports betting, daily fantasy, and free-to-play games.
As founding and sports betting partner, PointsBet will be receiving brand integrations at Austin FC’s new Q2 Stadium whilst securing naming rights to the ‘PointsBet Sports Bar’ currently operating as a public bar during ticketed events.
PointsBet will also be receiving access to full usage of Austin FC IP, marks, and logos, in addition to other sponsorship opportunities and brand visibility across linear and digital assets.
This is the first sponsorship agreement that the Australian betting and gaming operator has signed in the MLS. The firm is already well established in the US sports space, having recently secured a partnership with the National Football League (NFL).