The Pro Kabaddi League (PKL) outfit, Tamil Thalaivas have secured a partnership with the Indian radio network, Radio City 91.1 FM.
Following the partnership, Radio City 91.1 FM has been named the official radio partner of the Thalaivas for the ongoing PKL season.
The unit through its social media platforms confirmed the pact with the caption, “Exciting news! Thrilled to announce Radio City as our official radio partner. Tune in for a fantastic journey with great music and more! 📻”.
Exciting news! Thrilled to announce Radio City as our official radio partner.
— Tamil Thalaivas (@tamilthalaivas) December 9, 2023
Tune in for a fantastic journey with great music and more! 📻#IdhuNammaTeam | #GiveItAllMachi | #TamilThalaivas | #ProKabaddi | #Season10 pic.twitter.com/YfJuFOv2jo
Before this pact, the unit onboarded entities such as 1xBat Sporting Lines, Uncut PR, and Nippon Paint to its sponsorship portfolio.
The Indian radio network brand has an illustrious name in the sports marketing sector, as the entity has partnered with many different teams and leagues. In the ongoing premier kabaddi competition, the radio FM network has inked a pact with Bengaluru Bulls and Puneri Paltan.
The Chennai-based side played two games till now, in which it obtained a win and a loss each. The Thalaivas recently suffered a 48-38 defeat against Bengal Warriors in Bengaluru.
The Chennai-based franchise will next face Telugu Titans in the marquee South Indian derby on Wednesday, December 13.