PKL 2023-24 Sponsors Watch: UP Yoddhas

UP Yoddhas, with such strong management and group, also recorded a robust performance in the commercial field.

The Pro Kabaddi League (PKL) team, UP Yoddhas are having a decent campaign so far in the ongoing season 10, as they are currently eight in the standings with two wins and four losses.

The Pardeep Narwal-led side is owned by GMR Group, which also co-owns Delhi Capitals (DC) of the Indian Premier League (IPL), India Capitals in the Legends League Cricket (LLC) and Telugu Yoddhas in the Ultimate Kho Kho (UKK).

Since their debut, the Yoddhas have had the accolade of being the side to advance to the PKL playoffs each season.

A team with such strong management and group also recorded a robust performance in the commercial field. For the 10th season, the PKL team inked numerous lucrative sponsorship deals, which has made them one of the most valuable franchises in the league.

Principal Partners:

EaseMyTrip: Founded in 2008 by Nishant, Rikant, and Prashant Pitti, EaseMyTrip is an Indian e-travel startup. The organisation arranges vacation packages, airfare, hotel reservations, bus reservations, and white-label services. EaseMyTrip is an international travel company in Singapore, the Maldives, the UAE, and Thailand. It has country-specific websites for each of these regions.

Vision11: Fantasy Sports Vision11 Private Limited’s flagship product, Vision11, allows users to use their sporting instincts to assemble teams of their favourite players based on their on-field exploits and engage in user-versus-user competition.

DafaNews: The popular online sports news portal, DafaNews provides consumers with the latest sports news, standings, and schedules for games from the globe’s top leagues and competitions.

Associate Partners:

Asclepius Wellness: Since its founding in 2014, Asclepius Wellness Private Limited has offered an extensive selection of products, including dental care, daily necessities, food supplements, beauty and hair care products, oral care products, and other products related to agriculture.

Encalm Hospitality: Encalm Hospitality is an expert in creating and providing unique experiences within the framework of airport hospitality. Encalm provides a range of non-aviation-related revenue streams, such as airport hotels, concierge services, and VIP lounges.

8PM Premium Black Packaged Drinking Water: From the family of Radico Khaitan, 8PM Premium Black Packaged Drinking Water is an Indian brand that aims to quench people’s thirst with its transportable water bottle.

Rajdhani Foods: Under the Rajdhani brand, Victoria Foods is one of the top manufacturing groupings of firms that produces, packages, and markets a variety of food and agro-based goods. It has one of the largest market bases, with over 3 Lac retail sites via a robust and trustworthy network of 450 distributors.

CityKart: CityKart takes pride in being a family-friendly apparel retailer. CityKart offers a wide selection of high-end clothing, accessories, shoes, toys, luggage, and home furnishings for both men and women, as well as children.

Royal Enfield: Located in Gurgaon, India, Royal Enfield is a global producer of motorcycles. The Royal Enfield brand is the oldest motorcycle brand in the world and is still in continuous manufacture, maintaining its original English history. Chennai, India is home to the company’s manufacturing facilities.

Kitting Partner:

Shiv-Naresh: Established in 1987, the Indian sportswear brand Shiv Naresh utilises state-of-the-art technology to provide the best sportswear in the country. In addition to innovation and quality, Shiv Naresh is committed to sustainability. The company makes efforts to minimise its influence on the environment and uses eco-friendly materials to make its products.

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