The Pro Kabaddi League (PKL) team, Haryana Steelers have been doing considerably well in this ongoing edition, as the unit secured 26 points, which includes five wins and three losses in its eight games. The Steelers will be looking forward to enhancing their performance in the remainder of the tournament to grab the top spot. They will be facing off against Jaipur Pink Panthers on Wednesday, January 3 in Noida.
The franchise has done a terrific job on the auction desk, as it has added some remarkable rising talents such as Siddharth Desai, Chandran Ranjit, Hasan Balbool, Ghanshyam Magar, Rahul Sethpal, Himanshu Chaudhary, Ravindra Chouhan, Ashish, and Mohit to its armoury. The unit will be banking on them to perform well and bring the marquee trophy home for the first time.
Apart from showing razzmatazz on the turf and the auction table, the franchise has also done a significant job on the commercial front.
Let’s have a look at the esteemed commercial case of Haryana Steelers for the landmark PKL 10:
Principal Partners:
JSW Cement: The JSW Group launched JSW Cement in 2009, marking its entry into the cement industry. The production facilities were set up in several sites, including Salboni (West Bengal), Vijaynagar, Nandyal (Andhra Pradesh), Dolvi, Jajpur, Shiva (Odisha), and Fujairah (United Arab Emirates).
8PM Premium Black Packaged Drinking Water: 8PM Premium Black Packaged Drinking Water is an Indian brand owned by the Radico Khaitan family that seeks to quench people’s thirst by providing them with a carry-along water bottle.
Associate Partners:
DafaNews: The popular sports news website, DafaNews provides users with the latest information on teams, leagues, and tournaments across the globe, along with schedules for upcoming events.
HPL Wires: HPL Electric & Power Limited Wires, also known as HPL Wires is India’s leading electric equipment manufacturer which is known for producing high-quality electric wires which keep the electronics and circuits safe.
Body X: Body X is a leading Indian innerwear brand that manufactures a wide range of innerwear for every section of people.
Official Kitting Partner:
Puma: Based in Herzogenaurach, Bavaria, Germany, Puma SE is a global corporation that creates and manufactures sports and leisure-wearing clothing, accessories, and footwear. Founded by Rudolf Dassler in 1948, the brand is currently the third-largest sportswear maker globally.
Official Recovery Partner:
ARC – Athlete Recovery: ARC – Athlete Recovery was established by the former Karnataka Ranji player, David Mathias. It provides athletes with much-needed solace and recovery through transportable ice baths. The group has a long history of affiliations with prominent athletes, including KL Rahul, teams from the Tamil Nadu Premier League (TNPL), the Bangladesh Cricket Board (BCB), the National Cricket Academy (NCA), the Caribbean Premier League (CPL), and the Karnataka Premier League (KPL).
Official Nutritional Partner:
Fast&Up: Fast&Up, founded in 2015, is the preferred sports nutrition supplement for top athletes and teams from around the country. It provides smart, effervescent nutrients for training and a busy lifestyle.
Official Sports Technology Partner:
Atium Sports: Atium Sports enables sports organisations, high-performance centres, and academies to manage their players, and provides insightful data to support elite athlete development and high performance.