The Pro Kabaddi League (PKL) outfit, UP Yoddhas have announced an alliance with the airport hospitality brand, Encalm.
Following the deal, Encalm has been named the official associate sponsor of the Yoddhas for PKL 10.
The UP-based franchise used its social networking handles to convey the new signing, “U.P. Yoddhas 🤝 Encalm. Garv hain humein ki @EncalmIndia judein rahenge humare sath #PKLSeason10 ke liye as Associate Sponsors.”😀
U.P. Yoddhas 🤝 Encalm
— U.P. YODDHAS (@UpYoddhas) November 30, 2023
Garv hain humein ki @EncalmIndia judein rahenge humare sath #PKLSeason10 ke liye as Associate Sponsors 😀#SaansRokSeenaThok #YoddhasHum #ProKabaddi pic.twitter.com/FNYwkDjYKQ
Encalm provides a range of non-aviation-related revenue streams, such as airport hotels, concierge services, and VIP lounges. Encalm is able to take advantage of TAV’s extensive global network of first-class services and more than 500 lounges for its strategic collaboration with the different international airports globally.
Before this development, the unit added brands such as Royal Enfield and 8PM Premium Black Packaged Drinking Water to its esteemed sponsorship portfolio.
The Yoddhas under the leadership of Pardeep Narwal will be looking forward to performing well to clinch their maiden PKL trophy, which they have been trying since 2017. This time, the unit worked meticulously to form its potential arsenal which will help the team to move further to the glory.
The fans of the UP kabaddi franchise will be seen backing their team from the first game, where the Yoddhas will be facing off against U Mumba tonight in Ahmedabad.