The Pro Kabaddi League (PKL) outfit, UP Yoddhas have secured a partnership with the Indian homegrown sportswear and athleisure brand, Shiv-Naresh.
With this development, Shiv-Naresh has been named the official kitting partner of the Yoddhas for the ongoing PKL 10.
The Uttar Pradesh-based unit through its social media networks announced the collaboration with the caption, “U.P. Yoddhas 🤝 Shiv Naresh. Hoga ye season behetareen kyunki humare Kitting Partner honge @SportsNaresh 💪”.
U.P. Yoddhas 🤝 Shiv Naresh
— U.P. YODDHAS (@UpYoddhas) November 30, 2023
Hoga ye season behetareen kyunki humare Kitting Partner honge @SportsNaresh 💪#SaansRokSeenaThok #YoddhasHum #ProKabaddi pic.twitter.com/XqO2UmcwJg
Before this signing, the unit signed commercial tie-ups with companies such as Royal Enfield, 8PM Premium Black Packaged Drinking Water, and Encalm.
Established in 1987, Shiv-Naresh is an Indian sports brand. Recognised for producing top-notch sports gear and apparel, the business has made a name for itself in the Indian sports industry.
The Yoddhas will be looking forward to bouncing back tonight against Haryana Steelers in the North Indian derby in Ahmedabad. The UP-based side lost against U Mumba in its opening game by 34-31 last Saturday.