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Pitch International and Cricket Ireland enter into a new multi-year deal

The new agreement includes the coverage of home international fixtures from 2022 to 2026.

Pitch International and Cricket Ireland have agreed to a new five-year broadcast arrangement for Ireland’s men’s and women’s international cricket played at home throughout that time.

Since 2014, Pitch International worked with Cricket Ireland to process global broadcast sales for Ireland Men’s home international matches.

The new agreement includes the coverage of home international fixtures from 2022 to 2026. Following this association, Pitch has acquired the rights of Cricket Ireland for five more years and this development will also include women’s internationals as well.

Warren Deutrom, Chief Executive of Cricket Ireland commented, “As Irish cricket grows in stature on the world stage, broadcast and digital rights are becoming a key income stream to support Cricket Ireland and its work in growing and improving the sustainability of our sport. Having worked closely with Pitch International as our agent in the broadcast market for so many years, we are delighted to formally welcome them as our official global broadcast partner. From experience, we are confident that Pitch provides the necessary expertise and reach into the global broadcast and digital marketplace.

“Not only will this agreement help grow the profile of our sport internationally, but it will also help to sustain the revenue for Cricket Ireland to invest back into the sport – our facilities, our high-performance programmes, our Provincial Unions and programmes at club and grassroots levels.

“As a new aspect of our latest broadcast deal, we will offer women’s cricket content to the market for the first time. Almost 750,000 views of our women’s international live streams in 2021 have demonstrated the interest in Irish women’s cricket, and this will be set to grow significantly further with the senior squad’s entry into the ICC Women’s Championship.

“As we don’t want to just be a major nation in world cricket, but a major sport in Ireland, we have ensured the new broadcast deal carves out our ability to offer attractive opportunities for with domestic broadcast partners in Ireland – and we will explore these.”

Guy Le Grew, Chief Revenue Officer at Pitch International, stated, “We are delighted to extend our long-term partnership with Cricket Ireland and continue to help grow the game of cricket in Ireland.

“As the landscape of world cricket continues to evolve, our focus is on driving reach and, revenue for Irish cricket and enhancing the profile of Ireland’s international sides both at home and abroad.

“Cricket Ireland have consistently secured high quality opposition for both their men’s and women’s teams, which in turn provides us all with exciting opportunities in broadcast markets around the world.

“Through Pitch’s wider portfolio of international cricket rights, which also includes the England and Wales Cricket Board, New Zealand Cricket, Cricket West Indies, Netherlands Cricket and Cricket Scotland, our unrivalled expertise and network uniquely position us to deliver market-leading results.

“We look forward to continuing to work with Cricket Ireland to take the sport forward.”

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