Pintola, the homegrown food brand, has got onboard the skipper of the Indian national football team, Sunil Chhetri, as brand ambassador.
The renowned Indian football player will be the face of the entity’s nut butter brand in a multi-year deal. With this collaboration, Chhetri has marked his first collaboration with an FMCG brand in the country.
Speaking about collaborating with Chhetri, Mr Anand (Owner of) Pintola added, “Sunil Chhetri and Pintola embodies similar values of rootedness, perfection, consistency, and performance and most crucially promoting the idea of healthier India to this generation. Mr Chhetri personifies consistency and our brand is dedicated towards helping the country to stay consistent on their fitness journey and thereby becoming the best version of themselves and who better than Mr Chhetri who has been the best soccer player of the country for close to two decades now.
Pintola was launched in 2012, and since then it has been helmed as one of the leading brands in India in its respective category. It is also one of the major brands in online sales across e-commerce mediums.
On this association, Chhetri said, “It is a pleasure to associate with Pintola for their natural & organic nut butter range. As an athlete, I have been extremely cautious of my associations, and what I represent when it comes to health and fitness, as this is something I take seriously.
“In fact, my managerial team made a trip to the manufacturing unit of Pintola, in Himmatnagar and had only good things to say about the quality and standards. Associating with Pintola was an easy choice given what they have been achieving through quality products that are healthy, organic and natural.”