The Professional Fighters League (PFL), the most progressive and quickly growing sports league, has announced a new sponsorship deal with the leading online betting platform, 1XBET. With this deal, the brand has been labelled as the official sportsbook partner for PFL in Latin America and Sub-Saharan Africa.
The partnership also includes specific social material and broadcast integrations in each of those markets. To further cement the relationship between PFL and viewers around the world, four of the league’s top fighters will act as brand ambassadors for 1XBET.
The upcoming 2023 PFL Regular Season, PFL Playoffs, and PFL World Championship, in addition to the current PFL Challenger Series and the first season of PFL Europe, will all be available for wagering by fans.
PFL, CEO, Peter Murray, said, “Providing premium experiences for fans is a priority for Professional Fighters League and we’re thrilled to announce 1XBET as our Official Sportsbook Partner in Latin America and Sub-Saharan Africa. Partnering with one of the world’s leading sports betting operators will allow us to expand our footprint in these two key territories and continue delivering unmatched wagering opportunities via our SmartCage technology.”
PFL is the second-largest MMA organisation globally and the sport’s top-ranked company for rapid growth. As the only major MMA league with a sports-season system, the PFL is a “win and progress” meritocracy like all other major sports since each year, individual fighters compete in a regular season, playoffs, and championship.
More than twenty nations are represented on the PFL fighter roster, and 25 per cent of PFL fighters are ranked among the top 25 in their weight class. The company is a leader in technology and innovation, and it powers real-time betting and next-generation viewing experiences with its own PFL SmartCage.
PFL is aired and streamed live to 140 countries with 25 top international media partners, and it airs on Entertainment and Sports Programming Network (ESPN) and ESPN+ in the United States.