The National Paralympic Committee in Australia for the Paralympic Games, Paralympics Australia has announced a sponsorship extension with an Australian media conglomerate, News Corp Australia.
The new collaboration will now cover the Paralympic Winter Games in Milano-Cortina in 2026, along with the Paralympic Games 2024 in Paris.
The partnership comes after News Corp Australia extended its sponsorship of the Australian Olympic Committee, which includes the Pacific Games in the Solomon Islands in 2023 and the upcoming Youth Olympic Games in 2024 and 2026, in addition to the Games in Paris in 2024, Los Angeles in 2028, and Brisbane in 2032.
News Corp Australasia, Executive Chairman, Michael Miller, said, “For too long the Paralympics were treated by mainstream media as an afterthought, but we are determined to continue championing this most extraordinary event comprising some of the most inspiring individuals you could hope to meet. Our paralympians are the very definition of determination, and the stories the Paralympics generates are always nothing short of awe-inspiring. They resonate strongly with our audiences, set an example for us all and bring Australians together like few other events.”
Furthermore, according to Miller, the company’s contribution demonstrated its unwavering dedication to serving all sports, from covering the top paralympic athletes in the country through CODE Sports to documenting sports at the grassroots community level through hyperlocal news sites.
Through The Australian and CODE Sports, two of News Corp Australia’s urban and regional news mastheads, viewers will be able to experience the best of the Games.