One of India’s leading esports organizations OR Esports has penned down a partnership with America’s fast-food chain, KFC.
Following the association, KFC India is now one of the sponsors of the esports team and will also be the streaming partner of the organization. Adding to it, the partnership will be promoted by OR Esports by placing KFC’s logo on the player jerseys.
The announcement of the association was made by OR Esports as the organization posted about it on its official Instagram handle. As per the agreement, OR Esports and KFC India will be partnering up for content creation, fan experiences through live tournaments, video integration, and branding at the OR Esports gaming house.
Speaking on the occasion, Moksh Chopra, Chief Marketing Officer, KFC India, said: “KFC is always open to collaborating with culturally relevant partners, in a way that’s distinctive. E-gamers and KFC fans in India share commonalities of being passionate, youthful and innovative. Hence, we’re excited to announce our partnership with OR Esports, one of India’s most exciting mobile gaming teams. Being the first WWCD (Winner Winner Chicken Dinner) sponsor sounds pretty epic. And what better way to celebrate a great game of BGMI than a bucket of KFC’s hot and crispy chicken dinner! Now, that’s what I call Finger clickin’ good.”
Adding to it, OR Esports CEO and CPO at PTW, Kasturi Rangan said: “To have one of the world’s leading QSR brands – KFC India – join us, reaffirms OR Esports’ commitment to scale esports with the world’s best brands. Anchored by a slate of content activations and interactive fan engagement, this partnership provides KFC with the perfect platform to directly engage new and long-time loyal KFC fans and the esports community. With a shared passion for gaming and finger lickin’ good food, we’re excited about the incredible fan experiences and milestones we will accomplish together.”
Through this partnership, KFC wants to engage in one of the fastest-growing fields in India, esports.