NODWIN Gaming and JSW Sports join forces to shape India’s esports landscape

JSW Sports and NODWIN Gaming aim to launch new esports events, IP's, and create opportunities for brands and advertisers.

NODWIN Gaming, a leader in gaming and esports media, has joined forces with JSW Sports, a prominent Indian sports promoter. This partnership aims to expand reach and generate new revenue through gaming, esports, and cultural properties.

Together, they plan to launch new esports IPs, educate the market, and create platforms for brands and advertisers. This comprehensive strategy encompasses sponsorships, media rights, activations, and influencer marketing, maximizing the gaming and esports content.

Commenting on this partnership, Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said, “We at NODWIN Gaming are thrilled to announce our partnership with JSW Sports, a momentous milestone in the esports ecosystem. NODWIN Gaming’s technical know-how and leadership in the esports and gaming domain, combined with JSW Sports’ commercial expertise, positions us to unlock unprecedented opportunities in the distribution and monetization of esports content. Our shared goal is not only to empower the esports ecosystem but also to establish new benchmarks for the future. While there’s much work ahead, the excitement and possibilities are boundless!”

Speaking on the partnership, Divyanshu Singh, COO, JSW Sports, said, “India has one of the largest esports viewing audiences in the world, estimated at roughly 150 million viewers. That number swells up to 290 million when you combine it with both, esports playing titles and fans. Talking more numbers, In 2024, the revenue in the esports market is forecasted to reach US$124.8m, and that number will only grow exponentially in the years to come. In JSW Sports and NODWIN, we see two market leaders with the kind of synergies to capitalize on these trends, and change the game when it comes to distributing and monetizing esports content.”

JSW Sports, founded in 2012, is the sports arm of the JSW Group. Bengaluru FC (ISL), Haryana Steelers (PKL), and Delhi Capitals (IPL & WPL) are owned and managed by the $22 billion conglomerate. The entity’s talent roster consists of Neeraj Chopra, Jemimah Rodrigues, Shafali Verma, Pawan Sehrawat and track and field athletes like Murli Sreeshankar, Parul Chaudhary, and Avinash Sable.

NODWIN Gaming, a leading esports company in South Asia, brings major tournaments to India. The competitions include KO Fight Nights and the popular BGMI Masters Series for PUBG Mobile, which is broadcast live and exclusively on Star Sports.

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