JSW Sports will oversee Verma’s commercial and brand collaborations, as per the partnership.
Commenting on the association, Verma, said, “I’m absolutely thrilled to sign with JSW Sports. The organization has played a massive role in the growth of many athletes’ brands across the country and it’s a huge honour for me to be a part of an esteemed players’ roster. I look forward to a fantastic relationship with JSW Sports.”
Divyanshu Singh, Chief Operating Officer, JSW Sports Private Limited, said, “We’re ecstatic to have Shafali as a part of our JSW Sports family. Shafali has caught the imagination of cricket lovers through her fearless approach with the bat and we believe that she has tremendous potential as a brand as well. We are looking forward to working closely with Shafali.”