Gallo has been announced as the NFL’s official wine sponsor, according to a statement provided by National Football League (NFL) and E. & J. Gallo Winery.
The association has been inked under a multi-branded and multi-year partnership. From NFL Kickoff to the Super Bowl, the relationship will feature chances for local club activities, player imagery and visits, on-site participation at significant events, and broadcast, virtual, and online engagement.
Gallo will use this agreement to deliver 360-degree programming, giving its businesses complete exposure across the customer purchasing cycle.
The alliance will be kicked off by Barefoot, America’s most popular winery. Due to its hard initiatives to simplify wine and make it available to all via inclusion and enthusiasm, Barefoot attracts more people to the wine sector than any other brand.
E. & J. Gallo Chief Marketing Officer, Stephanie Gallo, said, “Gallo is thrilled to be uniting America’s most loved winery with America’s most popular sport.
“As an industry leader our role is to welcome new consumers to the wine category in unique and relevant ways. This partnership will do just that by bringing our avid fan bases together. The notion of togetherness seems more relevant now more than ever.”
Tracie Rodburg, NFL Senior Vice President, Sponsorship Management, said, “We look forward to pairing E. & J. Gallo’s extensive portfolio of wines, including its iconic brand Barefoot, with our fans, clubs and premiere events for memorable NFL experiences.”