The National Football League (NFL) has renewed its deal with 888sport, which will continue to sponsor the league’s London games.
888sport’s partnership with NFL is until 2025, according to the conditions of the renewal and expansion of the arrangement, which was first signed in 2020.
The 888sport emblem will be visible outside of the Tottenham Hotspur and Wembley stadiums for the NFL’s London games for the next three seasons. According to the terms of the agreement, during the planned London fixtures, the 888Holdings brand will be promoted at fan corners and on LED advertising hoardings, as well as a ‘powerful brand exposure’ on Television and highlights presentations.
The company will also use social media to stream video content produced in collaboration with the NFL, as well as offer fans special prizes such as Super Bowl event tickets and official gear. There will also be exclusive fan engagement featurettes as the exclusive presenting brand of the NFL’s apps and fantasy goods including Pick’em, the Super Bowl Challenge, and Draft Predictor.
“We are very pleased to be continuing and expanding our partnership with 888sport. We look forward to working with them on innovative ways to create touchpoints that will resonate with our fans and help us to reach a broadening audience,” said, Michelle Webb, NFL UK Senior Director, Commercial, at the National Football League.
“This partnership is another great step forward for 888sport, in strengthening our presence across our core markets of the UK and Ireland and making us the NFL’s official betting partner for many years to come,” stated, Pedro Barreda, Director of International Marketing and Head of Sponsorships, 888sport.
“We are really delighted to be the official sports betting partner of the NFL and playing our part in the continuing growth and success of such an amazing brand and sport in the UK & Ireland. Our partnership will bring 888sport closer to the heart of live sport and continue to inspire us to create great content-rich and entertaining experiences for our customers. We are really looking forward to continuing our work with the NFL and cannot wait for the start of the new season,” commented Kieran Spellman, 888Sport’s VP – Head of Sport.