NFL extends partnership with YouTube

The National Football League (NFL) and Youtube have extended their partnership that will bring more league content to the NFL’s official YouTube channel.

The new deal will include NFL Game Day All-Access, in the existing content such as original series, game previews, highlights, and analysis.

NFL Game Day All-Access, produced by NFL Films utilises a variety of production elements including game footage, wired sound, mobile video and more, to tell the complete story from players and coaches’ perspective of an NFL game day.

Each 20-minute episode will include some of the best moments from the warm-ups, game moments and post-match activities.

Youtube is one of the most widely used social media platform across the globe. It is an important asset for NFL to keep fans engaged and deliver high quality content.

The official NFL Youtube channel has more than 6.6 million subscribers, adding over 1.5 million subscribers last season.

Earlier this month, NFL struck a new agreement with Youtube as per which, NFL Network and NFL RedZone will be distributed on the YouTube TV.

Blake Stuchin, NFL’s vice president of digital media business development said, “We look forward to providing fans with more exciting content, from game previews and recaps of every game, to growing franchises like NFL Explained as well as the second season of NFL Game Day All-Access.”

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