The National Basketball Association (NBA) has partnered with the Lakmé Fashion Week, India’s premier fashion event to celebrate “NBA 75,” the league’s landmark 75th Anniversary Season in 2021-22.
As part of the partnership, the NBA and Lakme Fashion Week will be providing fashion designers from across India an opportunity to submit their designs for the “NBA 75” collection.
The selected designs will then be evaluated by a panel comprising of famous fashion designers, industry experts, local influencers working across the fashion industry and will also include the winning designer of the upcoming Lakme Fashion Week.
It is a great opportunity for the fashion designers, as the winner of the competition will then be mentored by a leading fashion expert. The winner will also be working alongside the NBA on a capsule collection to celebrate the 75 years of the NBA.
The NBA 75 range will be including a range of jerseys, t-shirts, headwear, sweatpants, hoodies, jackets, and other apparel. The new range will be revealed at Lakmé Fashion Week in March 2022. It will be available for purchase on NBAStore.in and at select retail destinations shortly after.
Commenting on the collaboration, Scott Levy, Executive Vice President & Managing Director at NBA Asia said, “We are excited to collaborate with Lakmé Fashion Week and offer Indian designers the chance to express their vision in celebration of NBA 75.
“The NBA and its players are synonymous with fashion and culture, and this friendly competition will showcase the talent and passion that Indian designers have for basketball and the NBA during our landmark 75th Anniversary Season.”
Fans of the NBA in India can follow the league on NBA.com and its social media channels. They can also download the official NBA App on their iOS and Android devices which will give them access to the NBA League Pass, the league’s premium live game subscription service.
They can also follow the page “NBA Style” (@nbastyle_in), a lifestyle-focused Instagram account showcasing the merging of the NBA and popular culture.