Greenfly extends partnership with NBA in multi-year deal

This renewed commitment ensures Greenfly will continue powering the real-time content flow across the NBA, the WNBA, G League, and the NBA Academy Africa.

Greenfly, a leading provider of short-form content workflow management solutions, cemented its position as a key partner of the National Basketball Association (NBA) through an expanded, multi-year agreement.

This renewed commitment builds upon a successful existing relationship and ensures Greenfly will continue powering the real-time collection, organisation, and distribution of content across the NBA, the Women’s National Basketball Association (WNBA), G League, a minor league organization of the NBA and the NBA Academy Africa.

Greenfly’s platform has become a cornerstone of the NBA’s digital strategy. By streamlining the workflow for real-time content captured at arenas, Greenfly empowers the NBA’s social and digital media teams to deliver a captivating fan experience. Behind-the-scenes content flows directly to the NBA App, fostering deeper connections between fans and the game.

Greenfly, CEO Daniel Kirschner, said, “The NBA has long set a standard for digital content engagement for sports leagues worldwide. Their belief in the pivotal role Greenfly plays in sports media is extremely empowering for our company and their investment marks a watershed moment for us. We’re thrilled to continue to expand on our aligned vision to bring fans closer to the NBA game.”

Greenfly is a cloud-based software platform designed specifically for managing and distributing short-form video content, like social media clips. It helps organisations automate the collection, organisation, and real-time distribution of this type of content to anyone, from internal teams to broadcasters. Greenfly is popular in sports, where teams and leagues use it to share highlights and other short clips with fans and media partners.

Recently, the NBA announced successful media rights partnerships with BBC Sport and Roku Inc., further expanding its global reach. Additionally, the league witnessed record-breaking attendance figures in the 2023-24 season.

The NBA 2024 regular season wrapped up, with teams like Orlando Magic and Indiana Pacers making the playoffs. The play-in tournament, which determines the final two playoff spots in each conference, just concluded with exciting matchups. The main event begins on April 20, with teams like Boston Celtics, Los Angeles Lakers, Cleveland Cavaliers and Phoenix Suns battling for the ultimate prize: the NBA Championship.

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