Citroën, the renowned French automaker, has signed a strategic partnership with the Indian cricket icon, Mahendra Singh Dhoni.
Dhoni will serve as the brand ambassador for Citroën’s Indian operations, strengthening the brand’s identity and fostering deeper connections with the Indian market.
The former Indian cricket team captain, widely considered one of cricket’s greatest players, brings immense popularity and a winning mentality to the collaboration. His association with success is expected to resonate with Indian car buyers, building trust and brand awareness for Citroën.
Shishir Mishra, Brand Director, Citroën India, said, “We are very excited to welcome Mahendra Singh Dhoni into the Citroën family. His ability to constantly evolve and innovate has made him the most dependable captain in Indian history. We believe that our association with one of India’s finest cricketers, Dhoni, will go a long way in reinforcing our commitment to the Indian market. His humility and dedication to excellence align perfectly with our brand’s ideology, while our shared commitment to sustainability and shaping the future of mobility strengthens our connection.”
Expressing his excitement about the association, Mahendra Singh Dhoni, stated, “As a passionate automobile enthusiast, I am elated to join forces with French iconic brand Citroën, renowned world over for its innovation and engineering prowess. The Brand shares my commitment to electric mobility and sustainable solutions and like me, focuses on doing what really matters. Citroën’s philosophy of truly understanding customer needs and making meaningful innovations resonates deeply with me. I am thrilled to embark on this journey with Citroën, contributing to their legacy of 100+ years of innovation and excellence while driving towards a better, more sustainable future.”
Citroën boasts a rich heritage, crafting automobiles, technologies, and mobility solutions since 1919. The brand prioritizes boldness and innovation, placing customer well-being at the forefront of the experience. Citroën offers a diverse vehicle range, from the unique Ami, an electric city car, to sedans, SUVs, and commercial vehicles, many available in electric or plug-in hybrid options. A pioneer in customer service, Citroën operates in 101 countries with a network of over 6,200 sales and service points globally.
Dhoni is no stranger to brand endorsements. Prior to this partnership, he was featured in campaigns for EMotorad, Emcure Pharmaceuticals, Swaraj Tractors, AMFI, Orient Electric, Cleartrip, Eurogrip Tyres, and Etihad Airways. He has also invested in and become the ambassador for Explosive Whey, a protein supplement brand.