The former Indian cricket team captain, Mahendra Singh Dhoni partnered with Explosive Whey, an Indian-origin whey protein and supplements brand.
Dhoni joins the brand founded by cricketer Kedar Jadhav alongside Mandar Bhandari and Rishikesh Hande as an investor and brand ambassador.
The supplement brand aims to disrupt the sports nutrition landscape by offering high-quality, premium products designed for athletes, fitness enthusiasts, and health-conscious individuals. Its product line includes Athlete Series Whey Protein, Elite Series Whey Protein, and a range of other sports supplements specifically designed to support athletes and fitness enthusiasts.
Expressing his thoughts, MS Dhoni, said, “As an athlete focused on peak performance and fitness, I’m excited to join the Explosive Whey family. I chose to partner with Explosive Whey because of their dedication and commitment to provide athletes with quality supplements. Our shared vision for nutrition makes this partnership a natural fit, inspiring athletes to reach their full potential.”
Mandar Bhandari, Founder and CEO, mentioned, “The idea for Explosive Whey came about because there weren’t many top-notch supplements available for athletes in India. Being an athlete myself, I knew firsthand the challenges Indian athletes face when they lack proper nutrition, affecting their performance and recovery. That’s why we started Explosive Whey: to provide a game-changing supplement designed especially for athletes. And now with Dhoni sir joining us we are thrilled to have him onboard as a proud owner and brand ambassador”
Speaking about the brand, Vikas Hasija, who manages associations and equities for MSD, said, “Explosive Whey is a product which MSD sir uses himself, so it was an organic and strategic decision to invest in it. Certified with Informed Sports Standards, Explosive whey’s goal is to ensure athletes have access to superior resources of protein, hydration etc to help them achieve their best. For over a year and a half, I’ve incorporated Explosive Whey into both my own regimen and those of my clients. The results have been fantastic – consistent absence of bloating alongside noticeable gains in muscle mass. And with Informed Sports Certification, athletes can be confident in the integrity and quality of this product. It’s simple: Every scoop counts, every rep matters. Choose Explosive Whey for your unstoppable progress,” adds Shankar Basu, former strength and conditioning coach, Indian National Cricket Team.
Kedar Jadhav, expressed, “Explosive Whey is more than just a supplement; it’s a testament to our dedication towards helping athletes achieve their fitness goals. Our journey is incomplete without Mahi Bhai who is a consumer first, then a shareholder, mentor, and now he has endorsed the brand as well.”
Explosive Whey is a relatively new Indian supplement brand founded in late 2021 by cricketer Kedar Jadhav. The supplement focuses on high-quality sports nutrition products, particularly whey protein, for athletes and fitness enthusiasts. The brand’s products are Informed Sports certified, meaning they’re rigorously tested for banned substances, and are made with ingredients sourced globally but manufactured in India.
Recently, the 42-year-old appeared in advertising campaigns for Cleartrip, Eurogrip Tyres and Gulf Oil.
Next up, MSD and Chennai Super Kings (CSK) are set to face Mumbai Indians (MI) in the El Clasico at the Wankhede Stadium, Mumbai on April 14 at 7:30 PM IST.