Cleartrip launches new ad campaign with MS Dhoni highlighting “ClearChoice” initiative

The campaign featuring MS Dhoni centres around Cleartrip's "ClearChoice" initiative, which offers users greater flexibility when booking travel arrangements.

Cleartrip, a leading online travel booking platform, has launched a new advertising campaign featuring the former Indian captain, Mahendra Singh Dhoni.

The campaign centres around Cleartrip’s “ClearChoice” initiative, which offers users greater flexibility when booking travel arrangements.

The campaign emphasizes the importance of informed decision-making when planning trips. Dhoni, known for his strategic mind and calm leadership, embodies the concept of making “clear choices.” 

The ads showcase MSD in three distinct roles: a pilot, a doorman, and a traveller himself. This lighthearted approach aims to connect with a broad audience and resonate with the idea of navigating travel options with confidence.

The online travel agency hopes to attract new users with this campaign by highlighting the platform’s user-friendly interface, competitive deals, and the added convenience of the ClearChoice option. ClearChoice allows users to modify or cancel bookings for a full refund, reducing travel anxiety and catering to those planning their first trips.

Mahendra Singh Dhoni, Cleartrip Brand Ambassador, said, Throughout my career, travelling across continents, I have been a true globetrotter and discovered my love for travel. After so many years, travel has become something I look forward to. I couldn’t be more thrilled to come onboard Cleartrip, a brand that mirrors what travel should be like – fun, memorable and meaningful. In my career, I continue to make tough decisions every day, but with Cleartrip, decision-making is easy and straightforward. Their commitment to transparency simplifies choices and allows anyone to confidently go on a journey of their dreams.”

Prahlad Krishnamurthi, Chief Business Officer, Cleartrip, said, “At Cleartrip, our fundamental aim is to democratise travel through superior offerings and unprecedented flexibility. Our latest campaign with Mahendra Singh Dhoni, an iconic figure with universal appeal, is to invite new users to come onboard Cleartrip and experience travel like never before. MSD embodies Cleartrip’s ethos of Straightforwardness and Transparency and we believe he is the perfect Captain for us and our travelers from across the country.”

By leveraging MSD’s immense popularity and trusted image, the travel aggregator aims to position itself as a reliable and convenient travel partner for all.

Cleartrip, a Flipkart company established in 2006, has become India’s leading online travel technology platform. The company is actively pursuing leadership in the travel technology sector through innovative solutions by offering a differentiated value proposition for travellers seeking comprehensive travel arrangements.

Recently, the 42-year-old appeared in advertising campaigns for Eurogrip Tyres and Gulf Oil alongside his Chennai Super Kings (CSK) teammates.

On the ground, MSD will play tonight as CSK take on Kolkata Knight Riders (KKR) at the MA Chidambaram Stadium, Chennai at 7:30 PM IST.

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